Integrated Advertising, Promotion, and Marketing...

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Integrated Advertising, Promotion, and...

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Name: Integrated Advertising, Promotion, and Marketing Communications, Global Edition
ISBN: 9781292411217

Kenneth Clow, Donald Baack

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For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2021

Видання:

Видавництво:

Pearson

Мова:

english

ISBN 10:

129241121X

ISBN 13: