- Main
- Business & Economics - Sales & Marketing
- The Direct Mail Solution: A Business...
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Craig Simpson, Dan S. KennedyНаскільки Вам сподобалась ця книга?
Яка якість завантаженого файлу?
Скачайте книгу, щоб оцінити її якість
Яка якість скачаних файлів?
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Категорії:
Рік:
2014
Видавництво:
Entrepreneur Press
Мова:
english
Сторінки:
260
ISBN 10:
1599185180
ISBN 13:
9781599185187
Файл:
PDF, 5.21 MB
Ваші теги:
IPFS:
CID , CID Blake2b
english, 2014
Напротязі 1-5 хвилин файл буде доставлено на ваш email.
Напротязі 1-5 хвилин файл буде доставлено на ваш Telegram акаунт.
Увага: переконайтесь, що ви прив'язали свій акаунт до Z-Library Telegram боту.
Напртязі 1-5 хвилин файл буде доставлений на ваш Kindle пристрій.
Примітки: вам необхідно верифікувати кожну книгу, яку Ви надсилаєте на Kindle. Перевірте Вашу електронну скриньку на наявність листів з підтвердженням від Amazon Kindle Support.
Виконується конвертація в
Конвертація в не вдалась
Переваги Преміум статусу
- Надсилайте на електронні читалки
- Ліміт завантажень збільшений
- Конвертуйте файли
- Більше результатів пошуку
- Інші переваги