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Development Communication: Reframing the Role of the Media

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Society, Politics & Philosophy - Social Sciences
Development Communication: Reframing...

Development Communication: Reframing the Role of the Media

Thomas L. McPhail

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In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
Discusses the?major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Категорії:

Society, Politics & Philosophy - Social Sciences

Рік:

2009

Видавництво:

Wiley-Blackwell

Мова:

english

Сторінки:

248

ISBN 10:

1405187956

ISBN 13:

9781405187954

Файл:

PDF, 1.28 MB

IPFS:

,

english, 2009

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