Public Relations Strategy, 3rd Edition
Sandra Oliver
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.
Рік:
2010
Видання:
Third Edition
Мова:
english
Сторінки:
192
ISBN 10:
074945640X
ISBN 13:
9780749456405
Файл:
PDF, 2.00 MB
IPFS:
,
english, 2010
Скачування цієї книги недоступне за скаргою правовласника